Step 6: Select Your Format
Displaying ads on Facebook offers a range of formats suitable for your
advertisements and more so allowing you to select the right format. The
forms provide Facebook among the most effective and reliable for any
campaign. You can quickly choose the format fitting your objective and the
targeted audience while within your budget. Some of the ad’s formats
provided include.
- Single image
- Video format
- Canvas
- Slideshows
- Collection
- Carousel.
Each format comes with its benefits; for instance, photos provide a unique
story for your audience compared to videos which provide a deeper
engagement with sounds, images, and motions. Carousel is similar to videos
but may lack sound and display in an image manner while collections display
your products and the story behind it. Links ads direct your audience to your
websites. Dynamics showcase your product in a more sophisticated way, and
canvas ads are essential for providing full screen displays primarily for
mobile devices. Slideshows are the most affordable and offer a lightweight
motion.
Slideshows, video, and carousel ads are among the best formats to market
your brand and products as they have the maximum engagement and CTR
rates compared to other forms. However, it is vital to select the best format
for your ad to avoid increased costs of advertising while creating a broader
audience. Facebook usually offer the best options of sizes while the company
may guide you on some of the formats to rely on during your format
selection.