insight – when you are thinking about niches you need to consider all the
different ways that people will be looking for information about it.
You should also keep a record of your results. Later, we are going to be using
keywords to drive traffic to our business. So, you should start keeping a list
of promising keywords, either in a spreadsheet or even in a notebook. In this
case, we’ve found that the phrases “keto” and “keto diet” are important.
The main thing to notice is that while the ketogenic diet was rapidly
declining, keto and keto diet look steady, if not increasing a little. So, interest
in the diet hasn’t waned, rather the jargon people are using to refer to it has
changed. That’s another thing to keep in mind as you market over the years,
something that worked two years ago (“ketogenic diet”) might not work now.
You always need to be prepared to make adjustments!
When you are researching a niche, you are going to want to compare
different angles. In this case, we are looking at diets. So, we’re going to want
to see what diets are the most popular. For our example, we can check
multiple diets, but just to illustrate we’ll add “Mediterranean diet” and
“Vegan diet”.
Keto and keto diet simply blow away the other choices. In January most