Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

Chapter 7: Landing Pages


As a web page, the landing page is one that's meant to connect to digital ads
like Facebook and Google ads. Landing page transfers the users via your
sales funnel, which increases conversion rates by a high percentage.
For affiliate marketers that want to improve their rates of conversion and
leads, landing pages can do the trick.
It is not easy for a business without the in-depth knowledge of useful landing
pages to create one, hence a lot of affiliate markers buy landing pages off
landing page builder platforms like Click Funnel. This way, they don't need
to get a coding expert to do anything for them.
If you are seeking for useful landing pages, we will discuss the different
places that you can access optimization tools for your landing pages.
How Landing Pages Work
Landing pages are created to work solely for the digital ads that you have
placed, in a bid to get them to improve concessions. Want to heighten the
returns from what you have spent on ads, you should consider landing pages.
Landing pages are mainly made via codes or using a landing page builder.
The URL of the landing page is linked to the digital ad that you have placed
on any ad platform.
Apart from being made to improve the message of your ad, the landing pages
can't be likened to web pages since they are interested in stating a single
message. Landing pages do not come with external links such as a toolbar or
menu. The landing page's main aim is to nudge users to carry out a particular
action that is in line with the offer of your ad.
Affiliates use landing pages in different ways, but the primary usage is in
capturing important details about visitors like an email address. To get the
information, a lot of landing pages come with attractive offers that visitors
can't resist.
It is easy to spot a successful landing page, as it is seamlessly linked to the
ad, allowing visitors to convert quickly, and dole out the information that's
needed. With the information gathered, the affiliate marketers can then carry
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