How to Create a Landing Page
Before you go about creating a landing page, you have first to choose the
platform for you. You should then pen down your goals, choose the right call
to action, pen down your copy, have your ad designed, as well as link the ad
to your Landing page.
Once you follow these steps, you will have an effective landing page in no
time.
Choose the Right Landing Page Platform to use
Whatever landing page platform that you opt for is where your landing page
will be built. For those that have decided to create their landing pages via
code, they may have to do so using the back end of the website.
As for those that are not developing theirs themselves, they do not need to
have the necessary web knowledge to create a landing page. All they need is
a landing page builder such as Leadpages or Instapage.
Few people know how to code, hence there is a great chance that you may
need a landing page builder platform.
What Is Your Goal
Creating a landing page comes with its goal, but the major goal rotates round
your conversion objective. It could be event registration, downloads, or lead
collection.
Whatever your landing page goal is should match with your ad goal. When
you use your ad goal to design the landing page, it is easier to reach your
goal. If you decide to make use of a landing page builder, opt for the template
that works well with your brand, as well as the goal.
Choose a Call to Action
The CTA of your landing page should match that of your ad. Let's say, you
write 'get a free membership now' in your ad, and in your landing page, you
write, 'get a paid membership now', then there is a big problem.
If you try such with a platform like Facebook, it sees it as a type of deceptive
marketing practice. As a penalty, it has your ad rejected, and your account