closed.
Pen Down a Catchy Headline
The headline on your landing page should be similar to the one on your ad.
Make your headline catchy and repeat to them the reason they are on your
landing page. When you remind them, converting them becomes easier? It is
important to note that when creating your landing page, especially the mobile
version, it comes with restricted space. You have to keep the headline brief. If
you write a long thing, only a few words will be seen by your visitors.
Look for Supporting Media
Don't leave your landing page looking bland. It is advisable to add a visual to
improve its appealing nature to the eyes. If you want your ad's message to sit
well with your visitors, then make it appealing.
A lot of people make use of images on their landing pages, but you can take it
up a notch, and use video instead.
It doesn't matter what media you decide to use; the quality has to be high and
must be in line with your brand and ad's goal.
Opt for a Simple Contact Form
Your landing page shouldn't have so much information. The same should be
said for the contact form that you put there. Avoid trying to ask for a lot of
contact info from your visitors because they may be discouraged to give any.
Ask for little as possible and watch them convert. Let's say you want to send
them a free eBook; what you should ask for is their name and email address,
nothing more. Don't go ahead asking for their address, or phone number.
Have Your Landing Page Linked to Your Ad?
If you want the ad clicks to direct your visitors to your landing page, your
ad's URL has to be updated with the landing page's URL.
For those that are churning out their landing page themselves via code, they
can opt for their custom URL. Those that are making use of a landing page