but those that really do well are between 15 and 30 seconds.
- Carousel Advertisements (Multi-Product Ads) – First introduced in 2015,
here you can show the images of different products you are offering. In the
carousel format, you can show up to 10 different images or/and videos. There
will be a call to action as well. Facebook will optimize your advertisement
automatically and show the “most clicked images” first, thereby improving
the chances of users visiting the website. This is most effective for
ecommerce businesses with many products to promote. - Lead Advertisements – Facebook users, or those at your page, can give
you important information without needing to go out from Facebook or visit
another page. The information is filled in automatically, such as the email
address, phone number, and name of the Facebook user, so the person does
not have to do this separately. - Dynamic Advertisements – The Dynamic Product Ads lets you show
single or multiple product advertisements to those who have been to your
website. Different ads can be served to different groups based on interests,
and visitor behavior.
It’s easy. Upload your product catalogue on Facebook, and make sure that
Facebook Pixel has been installed correctly on the pages of your site. The
recommended image size is 600 x 600 pixels or 1,200 x 628 pixels. The
headline should have 25 characters and the link description 30 characters.
So, as you can see, there are many ways to promote on Facebook. Of course,
not all of them will work for you, and they are all not recommended for you
as well. What works for you will depend on who you are, what type of
business you are promoting, your requirements, and the customers you want
to reach.
However, in many instances, you can combine different types of
advertisements to create a comprehensive Facebook advertising strategy. In
your campaign, always select the right path, and target to the right people,
because success will depend to a great extent on the decisions you make.