Full-time monitoring is essential and useful for large websites that receive
plenty of traffic. A few more minutes of downtime or crash can cost you
revenue as well as traffic. You can save a lot of money by investing in a
monthly plan with Pingdom to continuously check your websites’ status, give
you alerts and monitor and report on site speed.
● Canva
With easy to use designing software available to us, most of our company’s
basic design materials can be made ourselves because let’s face it: not
everyone can afford a graphic designer on a retainer basis. If Adobe
Photoshop and Illustrator is too complicated to us, then Canva is an easier
alternative that makes design easy and fast. Canva has templates that are
created especially for social media sharing and posting, and these templates
are stunning. A few clicks here and there and you have eye-popping visual.
If you use its cloud-based software, it costs nothing. But there are premium
features that come, and it is a ‘pay-as-you-go ‘method. If you feel your
business needs constant designing but hiring a graphic designer is too much,
then opt for Canva for Work. It has advanced features and a variety of other
tools that you can utilize for a mere monthly subscription of $12.95.
Great visual design can create a huge impact on your target market so if you
are embarking on a big marketing campaign, do not skimp on hiring a
graphic designer. But if you need visual content quickly and it’s something
that you can easily put together quickly, then Canva will help you make your
content look stunning.