Chapter 12: Launching a Campaign
Attracting website visitors is the next step to take once you have your
website, content, and you have signed up for affiliate programs. Without
traffic, you will not be able to sell anything.
What types of people do you want to attract?
After you get accepted to an affiliate network or program, study the product
that you are selling. More importantly, learn the target audience of your
product. Start by making a list the basic information of the target
demographics. You may include the age bracket and the gender of the usual
buyers of the product. Also, include the common interest of the buyers.
If there are obvious online properties where the buyers may spend their time,
you should also list them down. This will make it easier for you to organize
the information when you start developing your traffic gathering strategies.
When you identify your target audience, make sure that you are targeting the
decision makers in the buying process. Identifying the decision makers can
be tricky for most people. When selling engagement rings, for example, the
product is designed for women while the marketing is targeted towards
men.
The same goes for selling toys. The products are designed for kids. However,
usually, the parents buy the toys for the kids. Therefore, you are targeting
your marketing efforts to the parents.
Two Fundamental Attraction Methods
There are two general ways to attract people towards your affiliate links,
organic and paid methods.
The Organic Method
The organic method refers to authority and trust building strategies that create
long-term relationships with visitors. With this method, you are converting
visitors of your website into fans.
To make this method work, you will need a constant stream of content that
your visitors find entertaining or useful. Obviously, the content that you share
