Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

should always be related to the product or service that you are offering. If you
already have a popular website before you start affiliate marketing, you
should find affiliate products or services that are compatible with your
website’s theme.


You could then use various online marketing techniques to drive traffic
towards your website. The most popular among these methods are social
media marketing and search marketing.


After that, make your visitors subscribe to you in their network of choice. If
most of your visitors come from Facebook, for instance, you could use a pop-
up to encourage people to like your page. By doing so, the visitor gets to see
the content you share on your Facebook page.


You could also encourage them to sign up for your email newsletters. Instead
of encouraging Facebook likes, you could ask them to sign up for your free
newsletter instead.


Your goal is to create a relationship with your website visitors by providing
valuable content and communicating with them in your various media
channels. To do this, you need to show up in your visitors’ feeds or email
regularly. However, you should not just email them promotional posts all the
time. Instead, you should limit your promotional content to 5-10% of the
content you share via email and social media.


Try to share only important content in these channels to make people go back
to your website. Eventually, your visitors may develop enough trust in you to
follow your advice. When this happens, they will voluntarily click on the
affiliate links that you promote and start using the products or services that
you recommend.


The Paid Method


For some people, this process may seem too long. They want to try to hasten
the process by using paid methods to gather traffic. Paid traffic may speed up
the process if you have the right targeting tools and information.
Unfortunately, most beginners are not aware of how to limit their ads only to
their target audience. As a result, their ads end up being shown to people who
may not be interested in their products. Their cost-per-click rises. The ad
campaign ends up costing too much.

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