Chapter 13: Analyzing and Optimizing a Campaign
If you're not testing and tracking your campaigns, then you're just wasting
your time and money. That's because you could be investing all your
resources in ads and campaigns that don't work. Here's how to avoid that
common mistake so you can start pulling in bigger paychecks...
Track and test your ads and pre-sell offers. In addition to testing which
products promote best, you need to also test your ads and pre-sell offers. This
includes (but is not limited to):
- Your email ads.
- Your solo email ads.
- Your article byline ads.
- Your blog ads.
- Your classified ads.
- Your pay per click ads.
- Ads you place on social media sites.
- Any banner ads or text ads you purchase.
Track and test your campaigns. Another thing you can track is your actual
campaign, which includes your traffic sources.
- Which of your PPC keywords brings you the best results?
- What day of the week brings you the best results with your classified
advertising?
- Which ad placement in your email newsletter produces the best results?
While you're primarily looking at which factors deliver to you the best
conversion rate, you should test long-term results too. That is, you need to
track your refund rate as well to help you determine overall which factors put
(and keep) the most profit in your pocket.
Test one element of your campaign or ads at a time. If you're doing the
standard split-test (A/B) testing (as opposed to multi-variate analysis), then
be sure to test only ONE element at a time. Otherwise, you won't have any
