then begin developing that reputation through all of your many ways of
connecting with other people. For example, in conversations, on social
media, and with your clients—you can spend time expressing your core
values and beliefs and behaving in a way that is true to your desired personal
brand or personal reputation. The more you do this, the more you lock in this
reputation or brand and become known for who and what you are. As a
result, you are personally branding!
How Can One Leverage a Personal Brand?
You can leverage your personal brand in many ways, but the best way is to
start by getting clear on what you want to be known for and then work toward
determining how that can support you in achieving what you desire. For
example, say you want to become the CEO of a major corporation—you
would want to align your values with the values of the corporation and begin
establishing your reputation as being a person who would be a perfect fit for
that CEO position. The more you build a reputation or brand to position
yourself for the results you desire, the more likely you will be able to
generate those results.
There are countless different ways that you can leverage your personal brand,
and oftentimes, the brand begins extending far beyond career opportunities as
you begin to receive things like travel opportunities, the ability to network
and create better relationships, and more. It starts with having a goal or a
vision for yourself and then building a reputation that will enable you to
fulfill that goal or vision. The more you learn how to effectively position
yourself, the greater your chances will be at being able to create the
opportunities that you desire.
Will I Succeed?
Whether or not you will succeed is a question that only you can answer.
When it comes to advancing and growing in life and in your career, you are
the only person capable of looking at your unique situations and creating the
opportunity for you to grow and succeed. If you are willing to do whatever it
takes to succeed, including opening up your mind, working extremely hard
and listening to what other people have to say and receiving feedback, then