The development of VR and AR
The tremendous opportunity for innovative marketing is to generate
outstanding encounters for customers and engage them. With AR,
Augmented Reality, for real-life experiences, can have mind-boggling layers
of depth through the use of VR, Virtual Reality, to bring a simulated
environment or a faraway event to life. With the push of features on social
platforms such as Amazon or Lens that aid the virtual clothing for users,
Geofilters by Snapchat, Oculus Rift Glasses by FB, to boost their advertising
revenue, marketers will incorporate many of these elements to engage and
entertain their audience.
