How You Can Be On Top of Digital Marketing Game in 2020
Soon, the expectation of digital marketing is to snowball with the changing
trends and advancements in digital technology. Amazon, an e-commerce
player, prioritizes marketplace. Google, the giant of the search engine,
emerges with new approaches by rolling out algorithm updates to give
importance to customer engagement and experience as well as leverage the
intent of buying and enhance customer experience with the shopping tab. At a
rapid pace, Vernacular Searches and Voice searchers are growing, and
through 2020, an exponential development will happen to the trend.
By 2020, 19,000 Crore is the approximate reach of digital advertising with
growth at 32 percent CAGR, as the ET survey indicates. Also, by 2020,
spend on digital media will explode to 24 percent from the present 15
percent, as data suggests. And by 2020 as well, there will be an increase of
spends share of three verticals with 25 percent for Search, 36 percent for
Display, and 38 percent for Video in the CAGR growth.
Now, how do you want to be extraordinarily smart in 2020 with digital
marketing?
Marketing and technology integration
End-to-end consumer experience preparation:
Merging technology with their marketing insights is quite essential for
brands. And for their brands, the realization is dawning on the organizations
about the essence of consumer experience and also the significance of it. For
them to provide end to end customer experience by emerging with digital
marketers, there will be a crucial purpose for the advancement of AI.
Marketing automation:
It is just personalized and modified content that some people prefer.
Marketers must have a sense of providing more customized and personalized
content with many insights available from the vast amount of data and the
recent increased streamlining of data. Thus, with regards to the merge
between marketing and technology, an exquisite change is what marketing
will undergo, and its automation will evolve.
Invest in VR/AR:
