Finding Your Ideal Audience
“The customer is always right” and “anyone who gives me business is my
customer” are two phrases that freak me out when I hear them. The year is
2014 and you perceive your time to be more valuable than it has even been in
your life. A customer who takes up too much of your time is not a good
customer for you. A customer who causes problems left and right is not a
good customer for you.
The reason why you might accept this person as your customer is because
you do not have enough of your ideal customers. If I could fill your
store/website with a [virtual] line out the door of your ideal customers, I’m
sure you would stop accepting those crappy ones because you would no
longer need them.
Well, let’s do that!
Take out a pen and paper. That’s right. Take out a pen and paper. If you don’t
have a pen and paper with you right now, close this book and perform this
exercise when you have a pen and paper. The ideal audience exercise is
probably the most important exercise you will perform in the existence of
your business – take it seriously.
Beyond writing this amazing book, I offer custom Facebook advertising
services. You can’t come up with mesmerizing images or mind-numbingly
awesome copy that is as effective as I can. You cannot split test as efficiently
as me. Further, you might just not be passionate about Facebook advertising
as I am and instead want to focus on other aspects of your business. Or, you
might just want to know with complete certainty that your business is running
elite Facebook advertising campaigns, printing you lots of money.
I have an ideal customer. Some of you will want to work with me, and
frankly, I will not want to work with some of you – I say no to people all the
time.
You also have an ideal customer. If you could wave a wand and create the
perfect customer, how would that person look? If you would hand pick the
age, interests, financial situation, passion – metaphorically mold your
customer EXACTLY the way you want him or her – what would that person
be? I will perform this exercise with you to give you a better idea of your