considerations and how specific you should get with your ideal audience:
Greg’s Ideal Facebook Advertising Client
- Age 28+/Trusts My FB Knowledge. I need mature clients. In my experience,
younger people tend to think they know everything about everything. Age is
a filter I use to avoid having to deal with people who want both to hire me
and teach me how to do my job. I am very skilled at what I do. I can explain
literally every single decision that I make and why I make those decisions
(see rational thought process below). My ideal client does not question me
every single step of the way. - Hands off Approach. I prefer situations where I can get down to work,
create advertising campaigns, and print money for my clients. I prefer not to
be on the phone constantly or answering emails every 12 hours about updates
on campaigns that take longer than 12 hours to provide insight. - Listens to my non-Facebook suggestions and actually can implement them.
Most clients think they are hiring me exclusively to provide Facebook
advertising campaigns. However, after a user clicks a FB ad, he/she is taken
to a landing page that needs to convert in order to make money! Luckily, I
am also an expert at landing page optimization, so I have lots of valuable
insight to provide when a user is on a client’s site. If the client cannot update
the page, or make the necessary changes, or add in pixel tracking to their
pages, that is not an ideal situation for me. - Has a profitable business/is not strapped for cash. I prefer not to work with
individuals who need a Facebook campaign instantly to become profitable
or their business will shut down. Luckily, Facebook campaigns are the fastest
path to a profitable advertising campaign compared to everything else (social
media, offline marketing, etc.) because of the scale Facebook provides;
however, that scale also means we often will want to pour money into a
profitable campaign as quickly as possible. You need money in order to be
able to do that. - U.S.-based. As of this writing, Facebook has not unlocked certain powerful
advertising filters for anyone outside the United States. My ideal client is in
the United States because I can make a bigger impact. If there are 10
elements to a Facebook campaign, I can be better than my client’s
competitors at 10 things. If there are 20 elements to a Facebook campaign, I