have the opportunity to offer an even larger competitive advantage.
- Does not care about fancy reports. I care about a few metrics: how much it
costs to get users on a client’s site, how frequently those users convert into
customers, and what our ROI is. I don’t [directly] care about likes, or
comments, or fan-page views. I want to spend my time making the best
possible advertisements for clients and creating the largest ROI for them; I
don’t want to spend time presenting vanity metrics. - Thinks logically/rationally. Lots of people are afraid to do things because
they are afraid. They think emotionally as opposed to logically and rationally.
My ideal client thinks logically and rationally, which matches my thought
process. When both parties have an identical thought process (it doesn’t have
to be an identical approach), the workflow is more smoothly.
That’s my ideal client. You absolutely should note that this list is very
specific and likely makes me come across as VERY picky. Remember,
though, this is my IDEAL client. Do I have clients who do not meet all the
criteria on this list? Of course! However, the reason why we MUST create
this ideal audience is because we will be targeting them on Facebook. I know
it sounds crazy, but there are 1.2 billion active users on Facebook – your
ideal customer exists on Facebook and we are going to find them!