Chapter 4. Find Your Target Market
They’re everywhere. 80% of Americans are unhappy with their jobs. A
survey by USA Today a number of years ago revealed that 96% of all
Americans had thoughts at one time in their lives that they would like to own
their own businesses. Almost everybody needs to make more money. And a
lot of people don’t have much job security. In short, this country is chock full
of people who want the benefits of what we have to offer. They just don’t
know how to get them.
Almost Everybody You Meet Is a Prospect
Get their interest. Then get their contact information and follow up as soon
as possible. When you are following up on a stranger, do it quickly, before
they forget who you are.
You can wear a button or badge.
One network marketing company that specialized in weight loss products
gave their distributors buttons to wear that said, “LOSE WEIGHT NOW
ASK ME HOW.” Those buttons get a lot of attention in a nation of
overweight people where almost everybody wants to lose weight, but
nobody wants to change their eating habits.
What kind of button could you wear that presents you as a person they need
to know in order to better their lives? It could either promote your product
or your business opportunity.
In my area, a lot of Realtors® wear professional engraved name badges
when they are out in public. The badges simply give their name, the title
Realtor® and the name of their company. You can order these badges at an
office supply store.
What if you wore a professional engraved badge that had your name and
underneath your name said something like?
- Income Consultant
- Early Retirement Consultant
- Lifestyle Consultant