Some will perform, some will not.
- Turn off all ads that don’t perform.
- Any ad that has a cost per result of more than $1 after five days should
be shut down. - Any ad that isn’t getting more than 5 results per day should be shut
down.
If you started with 20 ads, you could probably whittle it down to 5-8 ads by
the end of the week. So now you have ad campaigns that should be able to
work for you. At the low budgets, we’ve set they probably aren’t bringing in
nearly as many prospects as you’d like. So, the following step is to start
ramping up budgets:
- Increase your budget slowly – about 15% per day.
- Leave it set for at least 24 hours before raising again.
- Keep raising it until you’re getting the number of impressions and
results that you’re seeking.
This procedure works. If you’re brand new, it might take a few rounds to
make it work but if you follow it over time, you’ll be an expert at getting
low-cost prospects for your business.