Chapter 3. Create Your Product Description
Structure makes product descriptions easier to read and easier to write.
Having a clear plan will help your creative process, especially if you go on to
write a lot of product descriptions for yourself or a client.
Using structure will prompt you to write in an organized way that you can
replicate over and over again. Of course, there are always times when you
will have to deviate from your preferred structures, especially when you are
working from a client’s brief. Remember, whilst you can advise your client
or suggest a structure for your product description, some clients will already
have a clear idea of how and what they want you to write, and you will have
to work within their brief.
