Features and Benefits
Describe your product using features to prove your benefits. Make sure your
customer knows how unique your product is. You won’t have room to list all
the possible features and benefits, focus on your ideal customer and their
needs, concerns and desires.
Example:
With a super-fast speed and high heat setting, our new hairdryer will enable
you to dry your hair quicker than ever before meaning that you’ll always
arrive at those special dates on time and looking your very best.