Know Why Your Customers Love Your Product
Aside from knowing your customers’ interests, you must know why your
customers buy or love your product. This essential piece of information is
crucial in your copy and other marketing efforts of your company.
Knowing this information can help you have a better idea on the strengths
and benefits of your product. Also, you will exactly know the problems that
your product alleviates. Of course, knowing this and the interests of your
customer can be exhausting and will require some of your company’s
resources.
However, if you are just a freelance copywriter, this can become a difficult
task. Unless your boss or client provides you with the resources or will do the
research themselves, expect that you will be forced to get these pieces of
crucial information from your head.
Of course, do not be discouraged. Despite not having actual data, you can
still make an almost accurate guess of what customers might be thinking.
After all, you are just like them: a human being and a customer.
The only problem is that, if you hate the product, you will have a difficult
time generating these ideas. So, before you take on job offers, be sure to be at
least familiar and interested in the products or services that you are going to
write copies for.
But wait. You can actually have a better guess even if you do not talk to the
customers themselves. Thankfully, you can just use the Internet. Look for
customer reviews about your product. Depending on the product you will
advertise, you might not get sufficient data. You can also look at reviews
from similar products if you get nothing from yours.
On the other hand, if the Internet fails you, try to ask your friends and family
for any feedback on the product.