The Speedy Approach.
As we've said, readers are fickle. Using the Internet to find answers and solve
problems has become second nature to most of us. Websites offer quick
answers to virtually any of our questions, from home improvement to
healthcare, and good copywriting taps into this mindset. When you write a
headline that fills the quick-fix, instant-gratification need, you're going to be
honey for the speedy-bee reader. Items like "Get Rid of Carpenter Ants Once
and for All" or "The Quickest Way to Get Over a Cold" are almost
guaranteed to outperform articles with the same information with a blasé
headline.