free program sample. Websites which provides online seminars, meanwhile,
would often give out materials absolutely for free. Even creative websites
which offer a host of products such as desktop or mobile phone wallpapers
will often provide some of their products to the general public for free.
Giving out such samples certainly help target consumers to get an inkling as
to whether or not they will actually enjoy the product or service in question.
But even more importantly, by providing samples absolutely for free, no
strings attached, sellers or marketers are able to create a connection between
the product or service they are providing, and their target consumers. In a
sense, target consumers feel somehow obligated to make a purchase,
especially if they enjoyed the sample to begin with. Think about it: this
strategy works perfectly fine with app and streaming services free trial, right?Psychological Trigger #8: Commitment and consistency.
This concept can best be summarized as conditioning people to say yes but
using it effectively can be a little trickier than the other concepts. Basically,
your goal as a seller or marketer is to try to get people to say yes – and say
yes consistently. To do this, you must remain not only committed, but also
consistent. Hence, if you take a stand on an issue, then you must stick with
that stand all throughout your marketing spiel. Doing so will not only lend
credence to whatever product or service you are pitching but will also help
your target buyers to formulate their own expectations and act in accordance
to such expectations.
This brings us to the crucial question: how do you condition people to say
yes? The answer is actually a lot easier than you might think. The technique
is to ask seemingly innocent questions which you know your audience will
always say yes to. Thus, the trick is to not ask individual-specific questions,
the answer to which will vary depending on the personal tastes and
circumstances of the individual. Instead, ask questions which appeal to the
human experience in general. By asking questions which your target buyers
can easily say yes to in the beginning, you are putting them in a mood in a
position where they are more likely to agree. This increases the likelihood of
them saying yes when you ask the crucial questions with regard to availing of
the product or service which you are pitching.Psychological Trigger #9: Scarcity.