Post comments on other related board pins, especially bigger sites with 1000
plus followers.
Remember to include the most important points for your audience and topic
and to be helpful and knowledgeable at the same time.
Facebook Checklist
Purpose
To build social reach and attract new likes/followers from other sources. Use
Facebook to find existing and new customers to share experiences with using
media to give a multi-dimensional snapshot of what you offer.
Policy
Create interactive content that engages new clients through multimedia with
use of popular #hashtags.
Procedure
Research popular trending travel related #hashtag topics, find other websites
using these and like, contribute to, and comment on their pages. Offer content
to big sites who want quality images and content to post. Comment on their
content.
Look for topics your clients are interested in and create connective content
between your site and theirs. Contribute to these pages with positive
comments, interacting with potential client audiences.
Include #tags in content on your pages and other sites for your travel niches
and on external Facebook pages.
These should be used EXTENSIVELY on bigger Facebook pages you have
previously liked.
Consider adding Facebook or blog comments to blogs.
Add:
Images – good quality pictures and videos
Add # hashtags
Add URL where appropriate
Comment on other posts