With all social media, remember to include the most important points for
your audience and topic and to be helpful and knowledgeable.
There are two important starting points to remember when implementing
your Google+ strategy:
First, use keyword and intent based combinations of phrases in your Titles
and...
Second, use very specific and correct formatting of your posts' content. If
linking to a page, use a sufficient number of words to make the post highly
relevant to the page your post points to. If not linking to a page and creating
an image post, make sure the description is a decent length to make it more
searchable in Google+ and generic search engines.
Google+ Checklist
There are four steps you need to walk through when implementing any
Google plus strategy:
- Keyword and target page research and layout
- Acquiring RELEVANT Followers
- Participating in communities and commenting on posts (building
relationships) - Posting sequence and formatting for Google search to make it easy for
your audience to find your posts/page
Ensure that your Google+ posts:
Are extremely targeted to the right audience (use keywords from
your main website page titles)
Are engaging and encourage curiosity (talk about the reader and
what they want, then tie the features and benefits of your products
and services into your post copy)
Contain the right blend and number of #hashtags (4 to 5 maxima
per post)
Contain the right number of keywords (300 words - fewer is better)
Link to the page I want to teach Google to have high relevance to
my audience (to improve my overall website authority and