Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1
relevance)
Motivate readers to take a desired action or learn more by inserting
copy that builds interest and trust (ask them to do something other
than buying, e.g., read more about [insert what they are interested in
in the form of a feature or benefit]
Position you as an authority in your niche to both Google and
visitors
Help Google serve up your content as often as possible
Lead visitors to a landing page that delivers what you promise in
your content. This is the first step in your sales funnel (yes, your
offsite content IS part of your sales funnel). Using templates
dramatically reduces the time needed to post awesome posts both
Google+ and your audience will love.

Policy


There are some steps you need to walk through when implementing any
Google+ strategy


Keyword and target page research and layout
Acquiring RELEVANT Followers
Participating in communities and commenting on posts (building
relationships)
Posting sequence and formatting for Google search and making it
easy for your audience to find your posts/page
Using specific keyword phrases in your Titles and...
Using specific and correct formatting of your posts content – using
text that is copy rich but sounds natural and non salesy

Procedure


Ensure consistency across posts, so they are...


Extremely targeted to the right audience


Are engaging and encourage curiosity


Contain up to 7 #hashtags

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