Other Sources
When you start off creating a custom audience, you will see two options, we
explored custom audience with LTV in the last part. Now we will look at the
plain custom audience. What this does is create a lookalike audience based on
people that have visited your Facebook page or interacted with you some way
on Facebook. Facebook sources that can be used are:
● Video
● Lead form
● Instant experience
● Instagram business profile
● Facebook page (now called “Events”)If you’ve been running video ad campaigns on Facebook, then you can select
Video, which will pull up all the people who watched the video and then
create a lookalike audience from them. Let’s take a look at the video option.
The first thing that comes up is “Engagement”. What this is about is how
engaged were the people with your video. You can select the number of
seconds they actually watched or a percentage. You probably don’t want to
create a lookalike audience from people that watched your video for just 3
seconds and left. A better metric might be picking people that watched it at
least 50% of the way through – that demonstrates they had some significant
interest in your offer even if they didn’t follow through all the way to a sale.
If you have multiple videos, then you’ll have to select the particular video
you want to use.
Second, you need to select “In the Past” which gives a time frame in the
number of days back that you want to use. In other words, if someone
watched the video in the last 90 days, put 90 in the box. The default is the
past year, so it opens with 365 days.
Then name your audience and create it. Depending on how much data you
have, i.e. how many people have watched the video since you posted it – it
can take a few minutes for Facebook to crunch the data. When it’s done it
will give you two options: