For the second and last step, you will now be presenting the solution. Note
that at this juncture, your target audience is already curious and interested.
They have already taken the time to stop whatever they are doing in order to
find out more about the statement you have just mind. Thus, all that is left for
you to do is to show them how they can get the results or solution they want
to desire. That said, you can thus follow up your first statement with “Then
use this frizz-taming hair product to get a great hair day every day.” Notice
how this second statement is straightforward? With the advent of the Internet,
the attention span of people has greatly decreased, so you do not want to
waste their time with a long-winded pitch. Instead, you just want to deliver
the point across right away while they are still interested.
Copywriting can be quite intimidating, especially if you have no prior
experience in the area. With practice and the right copywriting formulas,
however, you should do just fine in terms of writing great copy. The two
copywriting formulas above are tried-and-tested, as well as very easy to use.
All you have to do is plug in the details of the product or service you are
selling, and you already have a great copy in your hands. Plus, the more you
practice, the more naturally will these formulas come to you.