Irrelevant pictures/ media
Many times, there may be wrong pictures or irrelevant pictures being added
into the copy. These might have been added by another department, who
might not know what is being stressed on. That might cause the ad to look
bad and so, it is best for the writer to check the ad before it is sent out. It will
also be key to use the exact pictures of the product and not generic ones. The
customer might be disappointed to get a product that is not similar to the one
shown in the pictures and might even return it for the same reason.