Wrong tone
The tone of the copy should be chosen depending on the product and service.
It should not come across as being casually written and also should not
appear too serious. If there is humor to be added, then it should not be too
generous.
It should be the right blend of key words and good grammar. The tone should
also not be offensive, just to be able to garner attention. It will backfire and
not serve the purpose it was meant to. There is certain etiquette to be
followed when it comes to creating a copy. It is important to follow the
guidelines and the basic layout of copy writing, which includes maintaining
the right tone.