email sign-ups or product purchases. By using this data, you can also
optimize your ads based on the value. You can track data related to aspects
such as who buys from your site and how much they spend. By using
Facebook Pixel, you can target your ads toward those users who are likely to
make high-value purchases.
Better access
If you want to use web conversion campaigns, customize audiences from
your website, or create dynamic ads, then you need Facebook Pixel. You also
need this tool to track different metrics like cost per conversion or cost per
lead.