How to Use Facebook Pixel
Facebook Pixel can be used for collecting data related to two different types
of events. The two types of events include the predefined set of standard
events and custom events. What is an event? An event is a term used to
define a specific action a visitor must take on your website like signing up for
an email list or buying a product.
There are 17 predefined standard events according to Facebook Pixel that you
can use, and they are as follows:
- Purchase- whenever someone purchases on your website.
- Lead- whenever a user signs up for a trial or identifies themselves
as a lead on your website. - Complete registration- as stated in the name, it refers to the action
where a user registers themselves on your website. - Adding payment information- whenever a user enters their payment
information while making a purchase on your website. - Adding to the cart- whenever a user adds a product to their
shopping cart on your website. - Adding to wish list- whenever a user adds a product to their wish
list on your website. - Initiating checkout- whenever a user starts the checkout process or
initiates a purchase on your website. - Search- whenever a user uses the search option to look for
something specific on your website. - View content- whenever a user lands on a particular page on your
website. - Contact- whenever a user contacts you or your business.
- Customize the product- whenever a user selects a specific variation
of a product like color or design. - Donation- whenever a user makes a donation to a charity of your
choosing or any other cause you mention. - Finding location- whenever someone tries to find the location of
your business. - Schedule- whenever a user schedules an appointment with your
business.