- Starting a trial- whenever a user signs up for a free trial for
something specific you offer. - Submitting application- whenever a user applies for a specific
program, service, or product you offer as a credit card. - Subscribing- whenever a user subscribes to a paid-for service or
product.
You can also include more details to the set of standard events available by
using parameters or extra code. These parameters help customize the standard
events according to the type of currency, content, basket contents, or the
value of a conversion event. For instance, you can use Facebook Pixel to
track the number of views a particular category receives on your website
instead of tracking the overall views. If you have a website selling pet
supplies, you can use the Facebook Pixel to track the views received for
different categories of pet supplies.
The other option available to you is creating a custom event instead of using
the regular events. You need to use URL rules based on particular URL
keywords or URLs while creating a custom event.