Steps to Create a Facebook Pixel
Now that you are aware of the different metrics you can track and the benefits
of tracking them, it is time to create a Facebook Pixel and add it to your
website.
Step one: Create a pixel
Open Facebook Events Manager and click on (≡) present on the top left-hand
side of the screen. The click on Pixels.
Now, click on the button “Create a Pixel.”
Name the pixel, enter the website’s URL, and click “Create.”
While selecting the pixel’s name, remember that you can only create on a
pixel per ad account while using Events Manager. The name must align with
your overall business instead of a particular campaign. If you use the
Facebook Business Manager, you can use more than one pixel per ad
account.
Step two: Add the pixel code
If you want to start using the pixel to gather information from your website,
you must add some code to your website. There are a couple of ways you can
do this, and it essentially depends on the website service or platform you use.
If you are using Squarespace, Google Tag Manager, or any similar e-
commerce platform, you can install pixel without altering your website code.
If you work with a developer or anyone else who can help edit your website
code, you must provide them all the details they need to install pixel into your
website. If neither of these options is applicable to you, you must directly
install the pixel code into your website. There are several steps you must
follow.
Click on the “Manually Install the Code Yourself” option while setting up
your pixel. Now you need to copy and paste the pixel code into the header
code of the website you want to use it on. You need to post the pixel code
between the first tag and the second
code into all the pages of your website or into any specific template you opt
to use.