Facts and Figures
How is Instagram performing today? The platform had a reach of over 700
million active users. This gives advertisers the confidence knowing that when
they do get involved in Instagram advertising, the potential reach of their
sponsored posts is immense, and they are provided with a high return on their
investment. The important thing to note about these figures is that that they
represent “active users” as opposed to just standard user accounts that could
possibly be inactive.
In addition to the number of users currently active on Instagram, the content
that is being published regularly is astounding. With over 40billion photos
currently on the network, an average of 95 million photos as well as videos
uploaded and shared each day, the short time that Instagram has been in
existed has given way to an incredible impact on the internet with over four
times more photos than there are humans on the earth. These figures are a
testament to the high activity across the platform meaning that advertisements
are often viewed by tens of thousands of eyes over the course of the
campaign and the more effective campaigns achieving viral status in ways
that could never have been anticipated just ten years ago.
Instagram also has a massive global reach, with more than 80% of users
coming from outside the US. This was announced by Instagram in June of
2016 and means the potential market can be tapped by businesses outside the
North American market and all over the world. All these users across the
world certainly add up with International Business Times estimating
Instagram to have made over $1.53 billion throughout 2013 from global ad
revenue. This equates to an increase of 144 percent on last year’s revenues
and is roughly 8.4 percent of Facebook's global ad revenue. It is estimated by
the end of 2017 that Instagram's global market revenue will reach 10% of that
of Facebook amounting to an impressive $2.81 billion.
The demographics of Instagram is split between 31% of American women
and 24% of men. This is likely a result of the interests of women captured
more easily through photographs than men. This was discovered by the 2015
Pew Research study of U.S. residents. Younger users are similarly split with
teenagers aged 13 to 17 years having a 23% for women and 17% usage rate
for boys.