What about the interaction of these photos on behalf of users? Having likes
on a photo demonstrates how effective your campaign is with your target
audience and is a good indication of how many legitimate impressions you
receive. Instagram users like approximately 4.2 billion posts per day
indicating a high level of engagement across the platform.
The businesses using Instagram are expected to rise from approximately
48.8% of brands to around 70.7% in 2017. This number represents brands in
the U.S. that use Instagram for their own marketing. These figures reflecting
a growing movement towards Instagram from Twitter which has slowly been
eroded in marketing effectiveness and lower user engagement.
The top brands are posting on Instagram approximately 4.9 times a week, this
being an increase of over 50 from 2015. Even more intriguing is the number
of followers of the top 50 global brands is an average of over 1 million
followers which has increased fivefold since 2015, shown a study by
Forrester in 2016. This once again is a solid evidence of the growing
movement of not just brands themselves being involved in Instagram
marketing but also followers and user engagement. The frequency of these
brands posting has a direct correlation with the number of followers on their
account and their user engagement. Success on Instagram is built on a level
of frequent activity.
These brands generally have their own aesthetic when it comes to Instagram
posting with up to 60% of these top bands using their own unique filter. The
reason behind this that it helps create a certain look of the feed and is more
appealing to the eyes of their users resulting in a higher rate of following.
The businesses using Instagram are more likely to be engaged in B2C work
rather than B2B. This isn’t to say that B2B businesses shouldn’t take
advantage of Instagram advertising, it is just an indication that they need a
more refined strategy to discover their core audience and target them in a way
that they will be noticed. B2C businesses, however, should absolutely be on
Instagram otherwise they are missing out on a significant piece of the pie.
Where do the results come into this? The main objective through Instagram
advertising is for followers and your audience to take action through your
posts. It has been revealed by Instagram Advertiser Statistics that 50 percent
of Instagram users follow at least once business and 60 percent of those users