cannot be a purchase.
Step #5: Consider remarketing to convert part of the cold audience into a
warm audience
Facebook is more about socializing than purchasing. Most of the people are
connecting with others and rarely do they consider making a purchase on this
platform. This doesn’t mean you cannot consider Facebook to help you in
selling your products. With Facebook advertising, you cannot expect a cold
audience to directly transform into qualified leads as this is not how it works
on Facebook. Only when the cold audience is exposed to a brand multiple
times, will they think about making a purchase. You can expose them to your
brand several times so that they become a part of your funnel by remarketing.
Step #6: Using various options for remarketing
Utilize the power of Facebook Pixel: A powerful feature of Facebook
advertising is Pixel that helps you remarket so that the user comes back to
you to complete the purchase.
Use the power of visuals: Apart from Pixel, there are several other techniques
that can be used for remarketing and one of the best ones is Videos. As we
know visuals are more impactful, they can help you expose your brand to the
audience.
Step #7: Create more warmth for your leads
With the help of remarketing, you could add some of your audience to the
sales funnel. This is a great news, but we need to do more than just this. This
way you are only addressing a part of your audience as not everyone will
convert. For example, perhaps some of the users visited your site and
downloaded the free eBook but they never bought a copy from your website.
To resolve this issue, create and run an ad to explain the benefits of what you
are offering so that they are convinced.