you should do – you might find some ads get a lot more impressions than
others. This might happen because of demographic choices or interests that
you’ve selected. If an ad is really sluggish with impressions, that is telling
you that you will need to open it up a bit – possibly widening the
demographics, location, or adding more interests (or reducing the interests).
Killing Your AdsAfter the five-day period is up, it’s time to kill all the ads that are not
working. Simply shut them off. This can be done by toggling the button on
the far left of the listing. Keep in mind that you can turn things off at every
level. So, if you have multiple ad sets and ads, be mindful of what you are
really shutting off.
Future StepsThe succeeding step is the ramp-up phase. This can work in two ways, the
first is mandatory. To ramp up, begin increasing your daily budget. Never
increase by more than 15% per day. So, we will go like this – assuming that
the trial period was set to $5 Daily Budget.
● Day 1: $5,75
● Day 2: $6.61
● Day 3: $7.60
● Day 4: $8.74
● Day 5: $10.05
How high you go after this depends on how many ads your running and what
kind of daily budget you can absorb. However, if you’re after a large number
of prospects a $10 budget probably won’t cut it, and you’ll need to keep
increasing until you get to $40 and above.
A word of warning about budget increases. For some reason, the Facebook
system seems to respond better to gradual budget increases. So, you aren’t
going to want to move from $5 to $40 or $100 in one shot. You will probably
find it doesn’t work. Take it gradually – soon enough you’ll be at your
spending goal.
Issues with bid capsBid caps can work in a funny way. You might find – but this depends on a