huge number of factors so maybe you won’t – that setting a bid cap you
hardly get any traffic. In one test I did, using app installs where bid cap is
replaced by an equivalent cost per install – I set a low price of 75 cents. Not
much happened. I kept raising the daily budget.
It finally worked – but I had to set the daily budget at $400.
That might sound scary – it isn’t. At $400 the campaign was still proceeding
at its glacial pace. It opened it up enough, so it brought in 20-30 installs per
day, and I was happy to have them at that low cost per install.
This may happen to you or it may not, since there are so many factors that
will influence how many impressions a given ad campaign is going to get.
However, you can test the high budget if you are running into something like
that which just isn’t doing anything. Just keep a very close eye on it so that
you can shut off the campaign if it starts spending in an out of control
fashion.
Cloning
Years ago, cloning showed much promise when Dolly the sheep was born.
We haven’t been overrun with clones, but the good news is you can clone
your Facebook ad campaigns. They don’t call it cloning, they call it
duplicate. It’s a tool that can come in handy to ramp things up.
Suppose you have a campaign with a daily budget of $20 and you want to
spend $100 a day, and that campaign is working really well. Instead of
gradually raising the budget, you can make five copies of it and run them
simultaneously. That will help you get from there to hear a lot faster. It’s a
technique that has worked for me many times.