De b t : R o c k e t B o o s t e r o r An c h o r?
(^13) Capital Structure and Leverage
CHAPTER
400
If it is to grow, a firm needs capital; and capital
comes primarily in the form of debt or equity.
Debt financing has two important advantages:
(1) The interest paid is tax deductible whereas
dividends paid on stock are not deductible,
which lowers debt’s relative cost. (2) The return
on debt is fixed, so stockholders do not have to
share the firm’s profits if the firm turns out to be
extremely successful.
However, debt also has disadvantages:
(1) Using more debt increases the firm’s risk, and
that raises the costs of debt and equity. (2) If the
company falls on hard times and its operating
income is not sufficient to cover interest charges,
the firm may go bankrupt. Good times may be just
around the corner, but too much debt can bank-
rupt the company before it reaches that corner.
Because of the risk of using debt, companies
with volatile earnings and operating cash flows
tend to limit its use. On the other hand, compa-
nies with relatively little business risk and stable
operating cash flows can benefit from taking on
more debt. Kellogg Co., the world’s largest cereal
manufacturer, is a good example of such a com-
pany. Indeed, just after its 2001 acquisition of
Keebler Foods Co., Kellogg’s book value capital
structure consisted of 86% debt and 14% equity.
An 86% debt ratio is quite high, and Kellogg’s
management was well aware that excessive
debt can push an otherwise well-regarded com-
pany into bankruptcy. Accordingly, Kellogg’s
management began to pay down its debt and
restore its balance sheet to a more “reasonable”
debt level so that by early 2008, its debt ratio had
fallen to around 70%.
For many companies, a 70% debt ratio would
still be too high. However, because Kellogg’s busi-
ness is so stable, this ratio is not too bad. After all,
the consumption of Frosted Flakes, Froot Loops,
and Pop Tarts has remained stable even during
economic downturns. Moreover, if we examine
Kellogg’s capital structure in more detail, it soon
becomes apparent that there is more than meets
the eye. According to its balance sheet, Kellogg
has about $5.86 billion of total debt versus stock-
holders’ equity of about $2.23 billion. But in
K
e
l
l
o
g
g
C
o
.
PHOTO
BY
TIM
BOYLE/GETTY
IMAGES