Sales & Marketing Management

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Store layout


First, the layout of a store is dictated largely by the shape and size of the store
premises. It will be influenced by factors such as:


Where the mechanical services such as plumbing, electrical services and
air-conditioning services are located throughout the store
The location of the main entrance to the store
The location of the rear entrance to the store
The location of fire exits in the store
The location of the loading dock or delivery entrance to the store
The location of the stockroom, storage area, or warehouse portion of the
store
The location of the administration offices
The location of the customer service areas
Electrical power may have to be available for various equipment; for
example, display fixtures, service equipment, computers, or cash registers
Display fixtures cannot be placed where they will impede the entrance or
exits to the store, key areas of administration or customer service

The term store layout refers to:
How store fixtures and display gondolas are placed within the store
The size of the store fixtures and display gondolas in terms of their height,
width, and depth of shelves
How far apart the store fixtures and display gondolas are placed
Where sales checkout or customer service areas are located
What areas are set aside for the sale of specialty products?
What areas are set aside for the sale of promotional or on-sale products?
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