Specialty and promotional product placement
Strategic placement of specialty and promotional products within the store is
important for the following reasons:
Where specialty and promotional products are displayed is as important as what
is displayed.
It can create a favourable buying atmosphere and customers can be given
the impression that prices are very competitive
It can draw customers along a desired path through the store towards key
selling areas
It can stimulate add-on sales to major purchases
It can promote attitudes of impulse buying
It can enhance overall profit margins
It can create a favourable buying atmosphere and customers can be given
the impression that prices are very competitive
It can draw customers along a desired path through the store towards key
selling areas
It can stimulate add-on sales to major purchases
It can promote attitudes of impulse buying
It can enhance overall profit margins