Typical areas for this type of merchandise to be displayed are:
At the point of sale (POS); for example, the sales checkout counter
End units sometimes called end cap displays. End caps are a set of
shelves placed at each end of a display gondola at right angles to the
sides of the gondola.
Mass displays of merchandise—large stacks of product are placed on the
end of display gondolas in place of an end cap or alternatively in a
prominent area such as close to the sales checkout area.
A special area is set-aside in some stores for promotional product
displays. This may be an area to place the Clearance Merchandise.
Clearance Merchandise is stock that is being removed from inventory
and so is sold at a reduced price.
In some cases, specialty or promotional products may be specially tagged
in the regular shelf areas using brightly coloured sale tags or signage
to denote a special group of products on sale.
Of the methods described above, most businesses employ more than one
method or all of the methods any given time. It is a good idea to
change the methods employed on a regular basis to give the
consumer an impression of change and that there are new items of
interest to be discovered.