Sales & Marketing Management

The foregoing scenario is commonly encountered in retail stores. It is a good
illustration that store merchandisers must select the right price point along with
all the other factors that they need to consider in product merchandising.

Summary

In Store Merchandising, we have only touched on a very complex subject. We
have discussed a brief overview of:

By now, you will realize the importance of good merchandising in your
business. The intention of these topics is to pique your interest and give you
some insight into the subject of store merchandising.

You are encouraged to expand your knowledge of store merchandising

through:

Û Research at your local library

Û Publications aimed at your industry

Û Courses at your local college

Û Consulting professionals in store design and merchandising

Key elements of store merchandising:

Store layout Store fixtures

Specialty and promotional product placement

Arranging products on shelves to promote sales

Consumer perceptions of value