Sales & Marketing Management

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When a sale is completed, a number of goals are accomplished.


However, the key factor that makes selling possible is that salespeople are
responding to their customers' needs. Therefore:


The features of selling


There are several features to the selling process. They may not follow a specific
order but they will be there by the end of the selling process. Successful
salespeople recognize each of them and are skilled in applying them.


Salespeople provide products or services to customers
Money is earned for the company
The salespeople earn a living for themselves

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The elements of a sale
Why customers buy and why they do not buy
Good questioning techniques
Know their product/s lines and the features and benefits of them
How to handle customers' objections and complaints
How to close a sale
Sales communication techniques—active listening
How to interact with customers
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