In every section of Sales and Marketing Management, you should frequently
pause to consider how to apply the ideas in your business. This material would
help you to fine-tune your sales and marketing management skills.
In small companies, the owner or general manager fulfills this role.
In medium size and larger companies, the role of sales and marketing
manager may be split into two functions, sales manager and marketing
manager.
In practice, there can be a lot of crossover in areas of responsibility and the
duties will vary with the company.Sales and Marketing Management will examine the responsibility of the
Marketing manager.
It will examine typical problems encountered by sales managers and it will
discuss solutions to these problems.This material will give you grounding in sales and marketing management. You
will be able to implement immediately many of the ideas presented in your
business.
Use of terms
This package will be using several terms that may be different from the ones
with which you are familiar:
Customers/clients—you may be most familiar with the term customers or you
may prefer the term clients. We use both terms.
Offerings—for your business, you may be selling only a service, or you may
be selling both products and services. In either case, you are marketing
offerings to customers/clients. We will use all three terms.