Some less obvious and possibly underlying buying motives are:
We have discussed reasons why customers buy and how to identify those
reasons.
Sex—the enhancement of attractiveness
Wanting to be as someone admired
Fulfilling another person's ideal
Being liked or accepted
Avoiding embarrassment
Gaining knowledge and/or skills—for example, education (books,
services)
Fulfilling a fantasy
Getting value for the money
Prestige
Rarity of an item
Proving one's worth
Getting revenge