Sales & Marketing Management

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  1. How many locations do they have and how many people do they employ?

  2. How many management and/or professional people are employed?

  3. What is their opinion of the business climate and prospects in their industry
    both short term and long term?


At this point, get hold of a copy of their company's blurbs and brochures.



  1. Who are their major competitors?

  2. What activity of their competitors gives their business the most trouble?
    How do they respond to this activity? How would they like to respond?

  3. What major work do they have currently and pending?

  4. What expansion plans do they have?

  5. Outline your company's professional services.

  6. Where do they usually source these services?

  7. What difficulty have they had in sourcing these services?

  8. What sort of turnover have they experienced in the past with suppliers of
    these services?

  9. What methods have they used in the past to source these services?

  10. How would they describe their satisfaction with the quality of the services
    provided?

  11. What skills and level of service they are looking for from a supplier of these
    services now. What additional services do they feel are needed in the
    future?

  12. If they have had experience with your company in the past, what criticism
    do they have of the service you provided and what suggestions do they have
    for improving the service you provided?

  13. What changes or restructuring of their business is occurring that could
    provide an opportunity for your company.

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