Sales & Marketing Management

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If the purchase is to be part of a project, it's a good idea to get an idea of the
stage of the project, even if the information is not exact. This may prove to be
important because if something will take longer to obtain you want to have
alternatives.


The customer's selection does not constitute an order for the goods. Your client
or their designate may be the only one to authorize this.


A sheet dated and signed by the customer, recording their selection should be
filed at the store.


Give a copy to the customer. This sheet should also bear the store
salesperson's name.
In all cases, notify the client of their customer's choice so as not to risk
miscommunication.
Upon approval, follow normal ordering procedure.

A very important, key point in serving a client's customers is do not oversell
their customers


You are in a position of trust. Your client may be very annoyed if you greatly
exceed their allowances for products. They may feel that their customer will get
the impression that they are using cheap materials.


Dealing with the customers of another business can be more complicated and
present different challenges. However, handling these situations well can add
significant additional business to some companies. The key in building a
business relationship with other businesses is establishing a reputation for:


Û Professionalism
Û Knowledgeable staff
Û Integrity
Û Communication
Û Following clients' instructions and guidelines
Û Willingness to participate in team-selling
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