5. Preparing for a Sales Meeting
Introduction
People attending sales meetings, or any business meeting for that matter; have
taken time out of their busy schedules to participate. They
are there for a reason. They expect to obtain information,
business contacts, and sales leads that will help them be
more successful at what they do.
A poorly run meeting reflects very poorly on the company
or meeting organizer. This will undoubtedly have a negative effect on the sales
of the meeting organizer.
On the other hand, if a meeting is well organized and executed the organizers
will have automatically improved the receptiveness of the attendees to
whatever is presented at the meeting.
Anyone running meetings on a regular basis knows that well-run meetings
require great attention to detail.
We sometimes lose sight of the tremendous cost of lack of attention to detail
and scheduling in marketing.
Otherwise, anything can go wrong such as:
The manager is not prepared
There is no agenda
A projector fails to arrive.
The printer does not have the handouts ready as promised.
A building column is in front of several of the participants'
view.